Influence from Mere Association

Want to learn about the Curiosity Tendency? This is the Page for you. Jump around using our Table of Contents

Example #1
Example #2
Example #3
How to apply to your business


Book Definition: We perceive people or things differently depending on who/what they are associated with

Our Take-away: If someone you believe to be important/beautiful/etc says something its most likely going to be perceived well by you

Influence from Mere Association Example #1:

Influence from Mere Association Example #1

From a scale from 1-10 how good do you think this smells? If you know who Beyoncé is, odds are high that you instantly thought it smelt good. This is the easiest way to

Influence from Mere Association Example #2:

Influence from Mere Association Example #2

Arguably one of the best golf players in the world. You look at him and associate Nike, now when you think of Nike you think of some of the greatest athletes this world has ever seen. All because they put their logo next to the best athletes in the world. The power of this Tendency can not and should not be underestimated.

Influence from Mere Association Example #3:

Influence from Mere Association Example #3

This goes both ways though… Having a negative person representing your brand can immediately make you look bad. Even though people know you aren’t them, they still associate their feelings about that person towards you. So be quick to cut ties which influencers who have a bad reputation

How to Apply this to your business:

With the examples above you might be getting some ideas already, but here are some of ours:

• Hire beautiful women/men to promote your products/services
• Pay famous people to talk about your brand

Now these are just a few ideas to get the ball rolling. Comment below some ideas we may have forgotten


You’ve seen a few examples along with some definitions and ways to apply this to your business. Have you learned anything? If so leave a reply below to let us know!

Just don’t take this overboard, at a certain point people will become uninterested as there’s not enough information to keep them going


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