Von Restorff Effect

Want to learn about the Von Restorff Effect? This is the Page for you. Jump around using our Table of Contents

• Definitions
• Example #1
• Example #2
• Example #3
• How to apply to your business

Definitions:

Book Definition: our tendency to remember things that stand out

Our Take-away: If you want to be remembered, do something that your competitors are not doing.

Von Restorff Example #1:

What’s the first thing your eyes were drawn to when you saw this picture? If you’re anything like us the glowing circle stands out.

And that’s by design… With the Von Restorff effect, we can get you to focus exactly on what we want you to focus on. Now just imagine if that glowing circle was your business, and the dull squares were your competitors…

Just fruit for thought 🤷‍♂️

Von Restorff Example #2:

You’re walking around the mall and see the same basic bags. The brown cardboard bags the the black handles.

There might only be 3 people walking around the mall with these bags, but to you, you’ve seen these bags EVERYWHERE!

Von Restorff Example #3:

This example has no real business correlation (Unless you’re trying to avoid the Law…) but we added it to show you the power of this effect

Just think, once you leave this page, which example image are you most likely to remember?

How to Apply the Von Restorff Effect to your business:

With the examples above you might be getting some ideas already, but here are some of ours:

• Different color building – Bright pink building surrounded by all grey buildings
• Hard domain name – Most people enjoy a simple and easy name, having one that’s hard can get people to remember you
• Hot Takes – Coming out and saying something against the Grain get’s people talking and remembering you

Now these are just a few ideas to get the ball rolling. Comment below some ideas we may have forgotten

Conclusion:

You’ve seen a few examples along with some definitions and ways to apply this to your business. Have you learned anything? If so leave a reply below to let us know!

Just don’t take this overboard, as people will allow for some differences. But if you go to far, people will just mark it as weird

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